Born in Guadalajara, Jalisco, a Mexican professional boxer who has won world championships in four different weight divisions and the first Latin boxer to become the undisputed champion.

Like many Mexicans, he has built his career through effort, dedication, and resilience. Thats why he creates and launches his own brand of “ready-to- drink” beverages, inspired by his Jalisco origin, of which he has always been proud.

Today, “El canelo” wants all of Mexico and the world, to recognize and celebrate what makes us unique with VMC.